Guide to touring in Germany - Intro level

International

12 okt.

Promotion, tour booking and artist management in Germany

Lena Mueller guides newbies into the german music market.

She is born and raised in Bremen and has been in touch with music from the first day of her life.
After her studies of cultural management (M.A. Arts and Media Administration) in Berlin, she
moved to Jena (Thuringia) and started to work at the summer festival ‚Kulturarena Jena’.
Aside from that she started to do all bookings for the Jazz and World music program of the
local venue ‚Volksbad Jena’ (capacity 350 PAX) and for special events, developed by the city
of Jena.
After a few years of being a promoter, she decided to "change the side" to focus on working
directly with national and international musicians. At this point, in 2016, she moved to Berlin
in order to work as a booking agent at Handshake Booking. After four years full of good
experiences there, she decided to change the agency: Nowadays, since November 2020,
she’s working at Jazzhaus Artists - an equally great and renowned agency that combines jazz,
world, rock and pop booking with its own label work, music publishing, promotion and
concert management.
In general, Lena is mainly trying to support artists to express their musical visions and further
grow their musical careers - always searching for suitable places to show and spread their
music.

The webinar is moderated by Marcus Bader at Musikcentrum Syd and will be held in English.